Nirula’s Scholar Campaign Makes a Sweet Comeback after 8 Years

Nirula's Scholar Campaign, iconic food brand, Nirula's, Deepak Nirula, Sumedha Singhal

Established in 1977, Nirula’s stands as India’s oldest and most iconic food brand, with a legacy spanning over 47 years. Renowned for its delectable range of offerings, including pizzas, burgers, ice creams, and the iconic Hot Chocolate Fudge, Nirula’s journey began as a humble restaurant in Connaught Place, New Delhi. Today, it remains a household name, synonymous with quality, taste, and tradition, delighting customers across India with its diverse menu and warm hospitality.

In 1991, Deepak Nirula initiated the Nirula’s Scholar Campaign to promote academic excellence among school children. Students achieving 90% and above or an overall “A” grade in their final exams were rewarded with a free Triple Ice Cream Sundae. This initiative swiftly became associated with academic achievement and indulgence, earning widespread acclaim for its innovative approach to recognizing and rewarding young scholars’ hard work and dedication.

Nirula’s is thrilled to announce the revival of its legendary Scholar Campaign after 8 years. This beloved initiative, celebrating academic excellence, now offers free Hot Chocolate Fudge to young scholars achieving a score of 90% or higher in their academic pursuits. It reaffirms Nirula’s enduring commitment to nurturing a culture of excellence and encouragement among India’s youth, reflecting the brand’s tradition of blending culinary innovation with social responsibility.

‘Ms. Sumedha Singhal’, Director at Nirula’s, expressed her excitement about relaunching this cherished campaign, stating, “As an organization deeply committed to community engagement and nurturing young talent, we are thrilled to reintroduce the Scholar Campaign. It has been a beacon of inspiration for students, encouraging them to strive for excellence while savoring the joy of success.”

The Scholar Campaign embodies Nirula’s ethos of blending quality food with meaningful social initiatives. By offering free Hot Chocolate Fudge to high-achieving students, Nirula’s aims to celebrate their academic accomplishments and motivate them to reach even greater heights.

Join Nirula’s in celebrating the Scholar Campaign! Visit their website at to fill the form and indulge in the irresistible goodness of Hot Chocolate Fudge at your nearest Nirula’s outlet, toasting the success of our bright young scholars.


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