Kolkata (West Bengal) [India]: Style Baazar, one of India’s largest retail chains, has recently brought on board Tollywood star couple ‘Dev Adhikari & Rukmini Maitra’ as their Brand Ambassadors for the upcoming year. Today, the brand is established across 7 states, and has a constant focus on providing budget friendly fashion choices. As stars that began their journey from the grassroots and built their way up the ladder in Tollywood, Dev – Rukmini are considered to be one of the most influential onscreen couples for today’s audiences.
Commenting on the association, Mr.Shreyans Surana, CMD, Baazar Style Retail Ltd said, “In the era of influencers and social media everyone wants to look their best. Keeping this and our audience in mind, we are presenting our latest Durga Puja collection of ethnic and western wear. We have chosen Dev and Rukmini as our brand ambassadors because of their connect with today’s youth.”
Mr. Siddhant Khemani, CMO, further elaborated & said “Dev and Rukmini are the perfect representation of this generation& what our brand stands for. They are the perfect fit for our audience and I am sure it’s going to be legendary journey ahead with them.”
Sharing their thoughts on the collaboration, Dev and Rukmini said “Style and Authenticity are values that the brand Style Baazar has been built on and those we identify with the most! We are honored to be associated with one of the most iconic retail chains of East India and we are elated to be a part of the grand launch of their latest Durga Puja collection.”
About Style Baazar:
One of East India’s original retail pioneers, with more than 120+ stores spread across 7 states, Baazar Style Retail Ltd aims to bring the best of fashion and style at the best of prices to its customers. The Company operates under the brand name of Style Baazarand prides itself on its understanding of the tautness and scrimmage faced by the regular shoppers to get fashionable and trendy clothes at an affordable price.
We hope to uphold our values of fashion at a pocket friendly price in the years to come, and give more and more people the chance to align with the fashion world today.